User Experience
User experience is about maintaining and strengthening the trust you earned from both external and internal users. Make their experience so seamless and enjoyable that they wouldn't think of looking elsewhere for their business. I create content that builds upon that connection and enhances their journey.
Microcopy
I bring the four cornerstones of microcopy to life in every project: context, brevity, action, and authenticity.
Design Principles
I work with design teams in programs like Figma and Sketch to understand the flow of information and how it relates to design.
Prototyping
I work with designers and stakeholders to create prototypes that flow naturally. They contain all the information they need and nothing else. Functional. Logical. Streamlined.
User Focus
Understanding who your customer is and what they need is the first step to resolving their pain points. I use data from user research and testing to enhance every experience.
